Campaign Photography
Photography: Aaron Tilley
Visual Identity
Bionda Castana
Project Description

Bionda Castana are a British luxury shoe brand, stocked internationally in some of the world’s most illustrious department stores, including Harrods, Selfridges and Harvey Nichols.
We overhauled Bionda Castana’s existing brand identity, creating a logo that compliments their glamourous yet wearable designs. The brand’s signature high heels are referenced within the identity, through the design of the “N” in both “Bionda” and “Castana”.
Alongside the identity, we designed a website that showcases the shoes, campaigns, films and a brand blog; enabling the designers to fully represent their forward-thinking brand.


TSOWC’s work impressed us on multiple levels. They have an ability to read our minds and they delivered a corporate identity that not only symbolised our vision but it conveyed the luxury image we needed to sustain the international development of our brand.
Natalia Barbieri — Partner, Bionda Castana