Crafting Futures
British Council
Project Description

Through international collaboration, Crafting Futures creates new networks and opportunities for shared learning between the UK and other countries around the globe. The British Council programme supports research and education in craft, ensuring the creative practice is preserved and continues to develop.


We were asked to create an identity for Crafting futures which didn’t compete against the strong identity of the British Council. The textures and patterns of ‘craft’ identified the tactile human and traditional qualities of making things. Textiles, pottery, colour and texture all create shapes and patterns that are identifiable with craft and are culturally global.


A series of three moving patterns were generated to be used either on their own or overlaid and intertwined with imagery. Three ‘tags’ were produced to help subtly mark Crafting Futures projects.


The implementation of the identity needed to be easy for all global partners to produce their own materials locally. A toolkit and templates were supplied for a range of items, from booklets to pop-up banners, that could be downloaded and edited by partners.

Crafting Futures Tag
Visual Guidelines
Social Applications