Visual Identity
Fashion Innovation Agency
Project Description

Based at London College of Fashion, The Fashion Innovation Agency (FIA) works at the crossroads of fashion, retail and technology. Partnering the most exciting designer talent in London with the very latest fashion technology start-ups, to create ground-breaking brand collaborations.


The spirit of collaboration is at the heart of FIA so the identity needed to illustrate this. The mark suggests the spirit of working together, which is then continued with a custom typeface, presentation templates and a brand film.


The film has proven to be an invaluable asset when meeting new investors; highlighting FIA’s ability of pairing new unique talent in fashion with established brands that are looking for fresh cutting edge creative talent.

TSOWC were incredible to work with. They quickly understood our needs and created an identity that instantly reflected our work. To this day we are still complemented on how impressive the design is.

Matthew Drinkwater — Head of Fashion Innovation Agency
London College of Fashion