Símo is a fashion label created to appeal to women who want to communicate confidence and creativity in an understated way.
Our task was to produce a visual identity and toolkit that would reflect the design attributes of the garments and appeal to the labels audience.
The shape of the accent above the ‘i’ is influenced by the design detailing within garments. This was then used to shape and slice the brand photography revealing alternative views of the clothing.
The toolkit included lookbooks, stationery, brand photography, clothes labels and an e-commerce website.