Work by: XUAN MA

University of the Arts London is one of the most creative places in the world.

Our challenge was to recruit the next generation of thinkers and doers.

Selection of front and back covers
UAL: Recruitment Campaign 2021/22
University of the Arts London
Project Description

University of the Arts London is a world-class university comprised of six renowned Colleges.


Collectively these colleges educate and produce world leaders in the creative industry. We were tasked to develop an inspirational and international campaign to recruit the next generation of creative thinkers and doers.


Our aim was to champion the creativity generated at UAL and the students who make it. Designing a richly visual prospectus with over 100 individual covers of student projects.


This unique approach allows us to emphasise why ‘creativity’ is needed, what it looks like, and value the individual students who make it. Inspiring the next generation of creatives to study at UAL.

A front gloss section featured articles celebrating creativity
Covers on the binding line
Print by: CPI COLOUR
Course page
Placing value on the students
Photography: Alys Tomlinson
Course page detail
Prospectuses ready to be trimmed
Print by: CPI COLOUR
College spread
Every box contained a different selection of covers
Print by: CPI COLOUR
Students posting their covers on Instagram
Selection of covers