UAL: University of the Arts London
For the last two years we’ve been commissioned by University of the Arts London – the largest university in Europe specialising in art, design, fashion and the performing arts – to produce their printed prospectuses and recruitment material.
UAL is formed of six distinct colleges each with their own heritage, identity and marketing teams. The challenge was to visualise this unique university giving each of the colleges and courses equal representation, whilst informing and exciting potential students.
Our approach was to create a visually rich prospectus that was vibrant, energetic and a true representation of the creativity at the heart of UAL. Thousands of images engaged potential students and highlighted the amazing creative work and spaces across the six colleges, clearly communicating the breadth of courses on offer from UAL.
We engaged TSOWC to deliver the design of UAL’s first multiplatform suite of student recruitment materials. We were very pleased with the results – for the first time, UAL was able to offer prospective students a consistent, engaging, vibrant introduction to our exciting educational offer in a way that truly celebrates and demonstrates our creative heritage and credentials.
Jen Shannon — Head of Brand and Content
University of the Arts London
65,0000 Undergraduate Prospectuses
10,000 Postgraduate Prospectuses
3 Minute Welcome Film
International Recruitment Presentation
UAL Welcome Film
Proving to be an invaluable tool for student recruitment, we created a 3 minute welcome film introducing the colleges to potential students in the UK and around the world.