V&A Patrons' Identity
Project Description

The Young Patrons’ Circle and Director’s Circle form the patrons schemes for the world’s largest museum of art and design; the V&A. Patrons enjoy privileged behind-the-scenes tours with exclusive access to curators and museum experts, invites to private views and much more while providing vital funding for projects and object acquisitions.

TSOWC were approached to develop a brand that clearly visualised and distinguished the two schemes targeted at different audiences, yet were instantly linked.

The two identities were designed to form a complete circle when combined, yet individually they take on their own colour palette, pattern and style of images. Alongside the re-brand we created a range of marketing materials from folders, postcards, booklets and membership cards.

Membership Folder
Offerings Brochure

Patrons’ Welcome Folder
Membership Cards
Membership Card Holders
Offerings Brochure
6 x Postcards
Online Assets

Director's Circle Pattern
Young Patrons' Pattern
Membership Cards
Complement Slips
Membership Card Holders
Young Patrons' Circle Letterhead